Photo Tips For A Standout Property Listing

Featured Image - Photo tips for a standout property-image

How do you get your listing from good to great?

You take your shot… And then you take it again. I’m talking about pictures!

As a real estate investor, I’m always surprised by the photos that agents, or other investors, choose to include with their property listings.

Dirty mirrors, pet food bowls, and broken swing sets are just some of the eyesores that you see when you look at as many listings as I do.

First impressions aren’t just for people… They’re for properties, too.

bedroom photo

Now, if you’re selling a fixer-upper, looking for an investor buyer, you can get away with these types of photos because the investor is looking at the property as a business opportunity, not their forever home.

However, if you’re selling something move-in ready, the photos need to convey that image to your potential renter or buyer.

You want the images to help them visualize a safe, vivid place where they would be happy to raise their family.

Here are some Do’s and Don’ts for the DIY crowd. 

Let’s start with the DO’s: 

  1. DO shoot from the corner. It makes any room look bigger and brighter.
  2. DO use a wide-angle lens. See above.
  3. DO uncover windows and open doors. Natural light is your best bet.
  4. DO remove clutter from every surface. It communicates that the space is vivid.
  5. DO take multiple photos of every room. Just make sure that the first 5-10 photos on your listing are of different spaces, starting with the most important. (Kitchen, living space, master bedroom, master bath, guest bath…)
camera photo

Now let’s move on to the DON’T’s: 

  1. DON’T rush. If there’s better weather in the forecast, wait for it. Or at least go back and update the listing with new photos.
  2. DON’T post close-ups. No one wants to see one sink. They want to see the bathroom.
  3. DON’T leave distractions in the frame. This could be family pictures, pets, or even your own reflection. Capture carefully and look closely!
  4. DON’T think inside the box. Different techniques, like night shots or aerial views, can set a space apart.
  5. DON’T forget the outside. If you have a dozen great inside shots, include half of that amount of the outside, too.

Now, let’s talk tech.

Ideally, you want to invest in a DSLR camera and edit your photos using a computer program like Lightroom or Photoshop.

But, not everyone is ready for that commitment.

Maybe you’re not tech-savvy. Maybe you’re on a budget. Or perhaps you’re running from property to property and need to get each one listed as quickly as possible so that you can move on to the next.

In that case, your smartphone WILL work with a couple of quick tricks:

  • Invest in a quality wide-angle lens. These specialty lenses easily attach to your phone, giving a more professional looking edge-to-edge image.
  • Use presets. With a camera phone, light isn’t going to be consistent… But you want your photos to be. Presets are filters that can be applied to all of your photos at once. Check out these options on Etsy and see how easy capturing “light and airy” can be. 
  • Use a tripod and a timer. This eliminates the natural movement of your hand, helping you produce a higher quality photo, especially in larger spaces. Just set it up, then shoot.

Another option?

Put down your phone and find a pro. There are professional real estate photographers in any market and they typically pay for themselves.

Did you know that listings with professional photos sell 32% faster, and for thousands of dollars more?

Here’s the big picture: Photos are going to make or break your listing.

This is one area where you want to take your time and put in the work.

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Published by Ivan Williams

Hello, my name is Ivan Williams. It is my pleasure to serve you, and your family, with all of your real estate needs. I have a passion for Real Estate and for helping my Clients understand all aspects of their real estate transactions. My experiences as a real estate professional, home improvement specialist, real estate investor, and property rehabber gives me a unique perspective that will help me serve you as my Client. Over the years, I have also become an avid student of architecture, home design and construction. One of my most exciting projects was a top to bottom restoration of my Detroit 1929 Art Deco home. As a real estate professional, I have also made it a priority also to help educate buyers and sellers about the major systems of a home. It is my belief that when my clients are knowledgeable, they make better decisions and will ultimately be happier about their real estate transactions. A true measure of a real estate professional is one “who puts clients first”! I love what I do, I love to help people, and I love the Real Estate business! That is why I become not just your real estate professional, but part of the family. My clients are provided with a variety of tools and programs, to make sure their real estate transaction is a smooth one. The secret to helping buyers in exceptional ways is not to just be pro-active. It is about diligence in the approach, and the willingness to do what it take to get the job done. Some of the most effective methods are not fruitful unless they are done over and over without pause, until the customer is satisfied, until the house is sold and closed. Likewise, some of the most effective techniques are those that have not been part of the “traditional” part of real estate sales. Sometime it takes creativity and thinking outside the box to sell or find a home. It is my intent to use everything at my disposal to get the job done. When we meet, I will show you what I do that is different that will save you time in your search for your next home. I am a full time Real Estate Professional that will find the best home and walk you through the process with the least amount of inconvenience. My passion is getting you results, saving you time, and building a friendship in the process. My other professional career my background has been in Information Technology and Project Management. These skills also help me serve my real estate Clients in this modern world. Thank You!

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